7 Notable Holiday Campaigns for 2014

During this time of year, it becomes particularly challenging for marketing and social media teams to vie for consumers’ attentions. If you’re not loud enough, unique enough, or interesting enough, messaging gets lost in the crowd. With that being said, I’ve researched some bigger-known brands for their campaigns this holiday season and scored each of them (out of 5 points) based on the three campaign C’s to keep in mind:

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