5 Stores that Nailed the Online Shopping Experience

Categories: Marketing

You’d be crazy if you think online shopping isn’t a big deal. Just think about the number of brands off the top of your head that don’t offer their products online in some shape or form. I remember H&M lacked this capability for some time, and it was, as a consumer, pretty inconvenient for me. […]

7 Notable Holiday Campaigns for 2014

Categories: Marketing

During this time of year, it becomes particularly challenging for marketing and social media teams to vie for consumers’ attentions. If you’re not loud enough, unique enough, or interesting enough, messaging gets lost in the crowd. With that being said, I’ve researched some bigger-known brands for their campaigns this holiday season and scored each of […]

The Importance of Brand Image This Thanksgiving

Categories: Marketing

Here’s the first installment of Thoughtful Thursdays, where I’ll be discussing marketing and other business-related topics. Happy Thanksgiving! In the past few years we’ve seen an increasing amount of negative press against businesses choosing to open their stores on Thanksgiving. But why has it been making such a stink? The differences in opinions (whether you’re […]