The Importance of Brand Image This Thanksgiving

Here’s the first installment of Thoughtful Thursdays, where I’ll be discussing marketing and other business-related topics. Happy Thanksgiving!

In the past few years we’ve seen an increasing amount of negative press against businesses choosing to open their stores on Thanksgiving. But why has it been making such a stink? The differences in opinions (whether you’re for, against, or neutral on stores opening today) are a result of conflicting perceptions between consumers’ and businesses’ relationships, governed by either social or market norms.

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